First Parallel is a disruptive framework enabling non-programmers to rapidly, create, debug, publish, monitor, and animate Mixed Reality Location-based Experiences.
Entertainment, Education, Tourism, Cultural Heritage, Exercising, Marketing, Social Networking
Significant technical challenges prevent creative people from creating such experiences. The many technologies that must be mastered to create multi participant location-based experiences.
Where do we take inspiration from?
A world gone mobile – 30 Billion devices connected to the Internet by 2020
Codeless Platforms Disrupt – Why limit the imagination of creative professionals by technology. It is technology that should boost and enable those creative thinkers!
15% of IT budgets in companies globally is expected to shift to customer facing apps by 2018.
Total Experience Economy – Who clicks on boring ads anymore? Marketing needs to be relevant and fun if you need those conversions!
New media is taking off – 360 content, AR, VR, Mixed realities. Hard to keep track of those trends but they are going to be the new norm!
Radically different from traditional games or their mobile equivalent
Involve multiple participants collaborating or competing in interactive experiences
Blend both real and virtual worlds in the form of augmented or mixed realities
A new and immense playground for creative people